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TES Affiliate Conference Lisbon|Cascais 28 February - 2 March 2020

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Nineth year Anniversary Level 5 10 Posts Quick Poster Topic Starter Level 4 First Post Eighth year Anniversary Windows User Super Combination

After an intensive day of networking it is time to refill your energy reserves.

Sponsored by: ChargeBackHelp/Billapay

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Nineth year Anniversary Level 5 10 Posts Quick Poster Topic Starter Level 4 First Post Eighth year Anniversary Windows User Super Combination

Come out and have a drink while networking with the other delegates!

Sponsored by: MaxWeb

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Nineth year Anniversary Level 5 10 Posts Quick Poster Topic Starter Level 4 First Post Eighth year Anniversary Windows User Super Combination

In this presentation we will expand on last TES presentation based on now live experience running automation for 20+ traffic sources as a RedTrack.io. We will cover:
- difference between automation and optimisation, and why they are not the same
- difference between the goals of different points of optimisation provides (traffic sources / trackers)
- we will also talk about conversion attribution models (last-click and multi-touch), how they influence optimisation and why it matters for affiliates and advertisers.

Presented by:  Vlad Zhovtenko, Product Owner, RedTrack.io