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First, we’re announcing the availability of the Google Analytics Opt-out Browser Add-on. The opt-out provides users with a choice of whether information about website visits is collected by Google Analytics. The add-on stops data from being sent from your computer when you visit websites that use Google Analytics Javascript (ga.js) to track usage. The beta version of the opt-out that we are releasing today is available for Internet Explorer, Firefox, and Chrome, and can be downloaded here: tools.google.com/dlpage/gaoptout.
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