Aqui esta um exemplo
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<title>Nova pagina 1</title>
</head>
<body>
<p>
<object classid="clsid:D27CDB6E-AE6D-11CF-96B8-444553540000" id="obj1" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" border="0" width="160" height="160">
<param name="movie" value="http://www.nomedosite.com/Filmes/Eden.Lake-Leg.fla">
<param name="quality" value="High">
<embed src="http://www.nomedosite.com/Filmes/Eden.Lake-Leg.fla" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" name="obj1" width="160" height="160"></object>
</p>
</body>
</html>