Venho partilhar aqui um inovador sistema de publicidade com que tive contacto há algumas semanas...
É um sistema totalmente diferente de tudo o que eu já vi, muito user friendly, rentável e eficiente...
É essencialmente um sistema de ads por bidding (leilao/apostas directo), é direcionado a todo o tipo de sites portanto é facil tanto ser anunciante como publisher
A melhor maneira de o descrever é mesmo quotar do próprio site
All advertising on Project Wonderful is bought and sold on the Infinite Auction. It's a new system designed with transparency, fairness and profitability in mind for everyone involved. But how does it work?
It's actually pretty simple.
Let's say you're an advertiser, and you want to put your ad on a certain site. To do this, you just place a bid in that site's auction, which is done by telling us just two pieces of information: what you want to pay, and when you want to pay it.
Our system examines all bids, every second of every day. If you're the person willing to pay the most at that moment, your ad is displayed on the site! It's as easy as that. You're only charged for the time in which your ad is the high bidder - and all charging is done to the nearest second.
You can change your maximum bid, or cancel it entirely, at any time. And we provide full performance tracking for your bid (displays, unique viewers, clicks, effective cost-per-click and cost-per-display rates, and more). To find out how we can get your message out for the best price going, click below on Advertisers get the best deal.
It's easy for publishers, too.
As a publisher, you decide how and where want ads to appear on your site. You can choose the type of ads you want (graphical, text, animated, static) and their size (banner ads, skyscraper ads, and so on). Once you've added our code to your site, the auction has begun!
As advertisers bid on your site, you remain in full control. You can decide to approve new ads by hand, or trust members who have bid in the past. You can cancel any ad you don't like, and it's gone within the second.
Every second that someone is a high bidder on your site, you're earning funds that go directly into your account: funds that you can spend advertising your own site, or that you can take out as soon as you've earned at least $10. And you have access to the same performance data that advertisers can see, so you know how well your site is performing for your advertisers. To find out how we can help you monetize your site, click below on Publishers make the most money.
É portanto uma "win-win-win situation" porque tanto os que compram como os que pagam como o proprio sistema lucram equilibradamente...
É incrivel os tipos de negocios que se poodem encontrar, desde publicidade completamente á borla para sites que ainda nao tiveram nenhuma licitação, como para sites de maior relevo vender um simples banner a 80$/dia (como se vendem alguns dos mais caros) e façam as contas dos possiveis lucros
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Nota: O unico senão talvez é este projecto ter sido criado no Canadá e dar muito mais relevo ao tráfego Canadiano e dos US, comparativamente com o da Europa por exemplo. E por exemplo para trafego especifico de um País como Portugal será dificil. Mas se for um site em inglês é extremamente rentável.
Espero que gostem e espero que este sistema facilite e melhore a vida a alguns de vós webmasters e anunciantes Portugueses.